As our film is a small budget film with low production values such as the use of prosumer cameras and Adobe Premiere Elements 9.0 editing software, it is likely to be distributed by an independent production and distribution company like Vertigo Films. They have produced and distributed films such as StreetDance 3D (Giwa and Pasquini, 2010) and Monsters (Edwards, 2010). Depending on how successful they believe our film would be influences whether it would be distributed to multiplexes and shown by major cinema chains like Odeon, Cineworld, or Vue which have a predominantly mainstream audience. The more likely option is to distribute it to and show it in art-house cinemas like Curzon as it is a low budget horror/thriller and has more of a niche audience who are much more likely to go to an art-house cinema than mainstream audiences. This means that it wouldn't go on blanket release.
It is likely that only these types of companies would distribute our film as the members of our group are completely unknown and this means they wouldn't create any buzz before the movie release, therefore distributing our film would be an incredible risk for the major studios especially as they would need to make 2.5x the budget to cover the costs involved like marketing, distributing and exhibition. Vertigo Films is more likely to help our group by distributing our film because part of the company's reason for setting up is to help independent production companies and improve British skills in order to make British independent cinema a big player in independent cinema worldwide. The company was formed for the express purpose of distributing and producing two films, The Football Factory and It's All Gone Pete Tong. Its current goal is to produce and distribute four films per year. Taking all this into account it would be a great company to have on board especially when it comes to marketing and distributing. This can be seen by the success of StreetDance 3D (Giwa and Pasquini, 2010) as it created a successful marketing campaign using the ITV show Britain's Got Talent to attract a large number of potential viewers as the film starred previous winners of the show George Sampson and Diversity. This led to it beating Prince of Persia: The Sands of Time (Newell, 2010) at the UK box office on its opening weekend which was distributed by Walt Disney Pictures. Thus showing us just how great it could be if we were to work with them in the distribution and marketing of our film, as even though they are a small production and distribution company they can still compete with some of the biggest and this is further displayed as they have won numerous awards in the company's history.
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